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You Need A Marketing Plan

Marketing plans are not just for large businesses or organizations. Every small to medium size business should have one too. They're some really important reasons why taking the time and effort to develop a marketing plan should be a must for all businesses.

Every small to medium size business should have one too.

It will ensure that your marketing objectives align with your business goals.
The objectives written in the marketing plan will enable you to achieve your overall business goals and its' mission, allowing the business to become more successful.

It formalizes ideas and near future concepts.
Allows the marketing ideas to go from thought to a written action plan. Constructing a written plan will increase the chance that ideas will more likely to come to fruition.

Keeps the owners and team focused.
With so many marketing options and various technologies available today, it's easy to become distracted, overwhelmed and lose sight of your business goals. A professional well-written marketing plan can keep you focused on the needs of your business, so there's no waste in time.

...clearly defined objectives that make it easy to identify the tasks that need to be done...

Helps owners establish tasks and timelines.
The general consensus is that marketing is just overwhelming. A marketing plan lays out clearly defined objectives that make it easy to identify the tasks that need to be done, including timelines necessary for completing those tasks.

A written marketing plan can help business owners obtain financing.
A business plan is a must if you want to obtain financing. Having a marketing plan, in addition, will help instill confidence in your lender that your business will succeed. So, owner's even if you have a busy schedule, set aside some time to create a sound marketing plan for your business.